Social Media World Wide Blog
How to Use Google+ for Business
Despite massive effort and investment, Google+ hasn’t been able to become a real competitor of Facebook yet. However, Google+ has a number of features business owners can use to attract more exposure and leads. What makes Google+ different and more powerful than any...
Top Tips On How To Create An Event On Facebook
To market any business successfully on Facebook, it’s important to be familiar with all its features, including its event feature which is among the most powerful marketing tool when used effectively. A Facebook event is scheduled within Facebook and allows you to...
How to Use Twitter for Business
With 300 million active monthly users and recently being listed among the ten most-visited websites, Twitter has become an indisputable powerful marketing tool, when used strategically. Although it was first described as a micro-blogging platform and the “SMS of the...
How Companies Use Social Media To Better Connect With Customers And Clients
When social media was first introduced and brands started joining these platforms to increase their “digital footprint”, the name of the game initially was to build a big audience. In fact, it was obvious to see that most brands were competing with each other in terms...
How to Grow Your Facebook Page Thanks to Facebook Tabs
Although the majority of businesses now have a Facebook page to represent their business on social media, it is quite rare to see these pages customized and optimized to their full potential. Many companies put lots of time and energy into boosting the performance of...
How To Use Twitter Advanced Search For Lead Generation
If you’ve been using Twitter already, you probably noticed that there is a search engine. When you type a specific keyword in there, Twitter will list all the photos, accounts, tweets, videos and users, relevant to that keyword. This is a great listening tool to find...
How to Use Facebook Graph Search for Lead Generation
As marketers and business owners, mastering the skill of lead generation is key to success. Considering that there are now 1 in 4 people using social networks, and they have all shared openly their gender, geographic location, preferences, marital status, hobbies,...
Social Media Optimization Tricks: Get Your Profiles Ranking On Google
When it comes to social media, there are two search engines you need to consider when thinking about the name of your account, the username, the profile description and the posts: the built-in search engine of each social network and search engines such as Google and...
Social Media Trends And How To Profit From Them
Although many critics insisted that social media was just a fad, it is obvious that not only social media has become an extension of business’s websites, they have also become central to business’s marketing strategies. In fact, people now expect brands and businesses...
How To Handle a Negative Comment On Social Media
There’s no doubt social media is a very powerful tool for businesses to nurture their audience, grow their brand, benefit from word-of-mouth and generate targeted leads. However, it can also encourage disgruntled customers to publically complain and leave a...
How To Put Together A Social Media Plan
Benjamin Franklin’s famous statement “If you fail to plan, you are planning to fail” rings true in many circumstances, and especially when it comes to social media marketing. Carefully putting together a social media plan could be the difference between getting no...
Hashtags Explained: What They Are And How To Use Them For Marketing
Although hashtags have been adopted by most social networks after Twitter first introduced them, most social media users remain unfamiliar with them and their effectiveness. Hashtag definition A hashtag is a word or phrase preceded by a # sign and they enable you to...
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