Brand behaviour is changing. The primary marketing channel is changing. It’s no longer blogging. Instead, brands are becoming utterly obsessed with video.
But what’s going on here? Why is this happening? Why are more than 90 percent of businesses now saying that they intend to either use video next year or at some point in the near future?
The SEO Value
Imagine if you could do something that increases your SEO strategy by 50X. You’d do it right? Well, that’s precisely what video offers. Compared to standard text, estimates suggest that it is around fifty times more effective than conventional methods for improving ranking in SERPs.
This is happening because of how search engines, like Google, value video. They know that users actually prefer to watch something rather than read it, so they’re keen to promote it.
The People Value
The fact that users love it is a reason in itself to get involved in video production. If it’s something that consumers want, give them as much of it as you can.
People generally find video the most convenient way to consume content. They are much more likely to remember what they watch.
The Return On Investment
While videos typically require more resources to create compared to other forms of outbound marketing, they also offer the highest return on investment. Each video you produce is much more likely to generate sales than, say, the marketing emails that you send out.
Marketers generally agree. The vast majority say that video offers them a good return on investment, while only a minority feel like they are wasting their money.
Part of this has to do with how easily people can film videos these days. All you need is a smartphone and you can instantly generate compelling content, wherever you are.
Marketers and firms often forget about the sheer versatility of video. You can use it in all sorts of ways. You don’t just have to use it like a TV advert.
For instance, you could leverage video to go “behind the scenes” at your enterprise, showing customers how you operate. You could also create explainer videos, describing how to use your products. Some brands use video for webinars and live content via streaming services.
Explore your options and consider which is best for your brand. Almost certainly, you’ll find something that fits perfectly.
You Can Go Into More Detail
It’s hard to go into detail when marketing. You usually only have a few seconds to communicate with your audience. TV ads, for instance, need to be over in less than half a minute.
Video, though, gives you a chance to explain more about your services and what you sell. You can cover all the various pain points that you don’t have time to address via your standard marketing approaches.
Explanations can go a long way in marketing. In many cases, consumers won’t actually understand the full value proposition of what you offer. When you explain it to them, it helps them justify parting with their hard-earned cash.
About the Author
Corinna Essa is known internationally as the go-to person when it comes to social media marketing.
Corinna owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. Her company has been featured in many media outlets including Sky Business news, Working Women magazine, Ymagazine, Tasmanian Times, Channel 7 and 101fm.
Corinna is also the author of 2 bestselling books “Money On Demand – The 16 Fastest Ways to Becoming a Millionaire Online” and “Reach: The SECRETS to converting your social media audience into your network marketing downline fast”