Social Media World Wide Blog
How to Leverage the Power of Instagram Highlights Effectively
In 2017, Instagram features included Instagram stories highlights. Since standard Instagram stories disappear after 24 hours, the Instagram highlights feature allows users to pick their favourite stories and save them, so that they can appear permanently on their...
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How to Effectively Use Facebook Lead Ads
When wanting to market your business, it can be quite tricky if you don’t already have access to a mailing list or a large, targeted and engaged social media audience. However, if you have an advertising budget, building a mailing list using Facebook ads can be very...
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The Ultimate Guide to Using a Facebook Tracking Pixel
A Facebook pixel is a piece of code unique to your Facebook advertising account that is installed on web pages to create custom audiences or to measure the conversion of your advertising campaigns. There are many benefits of installing your Facebook pixel code on...
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The Ultimate Guide to Facebook Campaign Objectives
When you first log on to Facebook’s ads manager to put together your Facebook ads, Facebook will first ask you to choose from various Facebook campaign objectives. The Facebook objectives are simply what you want people to do when they see your Facebook ad. And...
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What You Need To Know About Twitter Ads
Twitter is an outstanding tool for social outreach and marketing. Following its launch in 2006, it rapidly carved out a sizable portion of the social media market, with its audience snowballing to over 328 million active users. With that kind of reach, it’s clear that...
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The Benefits of Social Commerce
The term social commerce has recently made its way into the online marketing and ecommerce world. The word is used to describe a type of ecommerce solution that uses varying forms of social media as a platform to help make a sale. Social interaction and the...
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