Are you keen on building a strong brand? If so, you need to look beyond conventional marketing tactics.
Well, because there is now much more to marketing than using television ads and product placement. Another important aspect is social media marketing.
After all, social media is a force to be reckoned with. According to Statista, it is being predicted that there will be more than 3 billion active social media users in the world! By effectively leveraging different social media platforms, you can do wonders for your brand.
Here is how social media marketing helps a brand.
- Helps gain a better perception of the market
You might have heard that social media is the next big thing for both online businesses and offline stores. One of the primary reasons for this is that social media allows you to gain access to customer behavior data, which you can then use to sharpen your positioning further.
Different social media platforms, whether it be Facebook or LindkedIn, have a variety of analytics. They tell you data regarding who interacts with your post, how do they do so and what attracts them the most. Further information, like employment, demographics, and psychographics, can also be analyzed.
All of these data points can be used to understand the marketplace. The more you know who your customers are and how they behave, the better equipped you are to create campaigns that succeed.
For instance, let’s say you have an online leather store. You wish to attract people with a specific taste and age group. Social media allows you to target your campaign to a tee. This means that you are much likely to get the right traffic to your website, which may lead to more conversions.
- Helps boost engagement rate
Effective marketing isn’t just about getting heard. It is about being considered. You need to reach your target audience in the zero moments of truth. And for this, you need to engage them. Think about all the different ads you are exposed to every day. Do you remember all of them?
You probably don’t. This is because not everything you see is engaging. And social media marketing, among all other types of marketing, is the most appealing. It is quite effortless as well. Something as simple as a carousel ad on Facebook, which features your company logo with professional logo design is engaging enough to boost sales.
This is because when people see your brand as they scroll through their social media, they are much more likely to engage with it, hence increasing the probability of conversion.
- Increases awareness of your brand
The first step to structuring your brand is creating sound awareness regarding it. People need to be clear about who you are and what you stand for. This won’t just help your current customers in understanding you, but it will also gain the attention of new potential clients.
All you need to do is use the various social media platforms to converse with your audience. Create campaigns and communication that reflect your brand story. Talk about your brand character. This way, you will be able to gain familiarity with your customers. This, in turn, leads to improved brand equity.
- Helps in creating a consistent brand voice
A brand is more than a collection of products or services sold. Instead, it is a personality that you need to build. After all, in the long-run, all that remains is your brand voice. You need to ensure its consistency. And social media marketing helps in creating a consistent brand voice.
Social media marketing allows you to answer queries and concerns of each customer with customized responses. Compared to a cutout answer you may give in your website chatbot, it helps in creating a bond with customers.
Social media marketing allows you to assume the role of a friend while your traditional marketing showcases your credibility. Together, this guarantees that your audience receives a three-dimensional personality of your brand.
- Helps Improve loyalty of customers
It is easier to remain loyal to a brand that is in front of your eyes all the time. Globally, people spend quite a lot of their day, scrolling through different social media platforms. By being present on the right platform at the right time, you can guarantee that customers discover, remember, and recall your brand.
This helps in nudging people along the consumer experience journey. When you are right in front of your users, you are much likely to be seen, recalled, considered, and eventually bought from.
- It is economical
The final reason why a brand does wonders through social media marketing is because of the cost attached to it. Compared to conventional advertising, social media marketing is much more cost-effective.
There are various steps that you cross without spending a single penny. For instance, you can create an account for free. You can then proceed to decide how much you want to spend on different aspects of social media marketing.
For example, if you are a new struggling business, placing ads on TV might be a pipe dream for you. But, you can still conduct social media marketing. While the reach might not be as high as what would have been if you spent more money, you will always be able to reach a portion of your audience.
Key takeaway: Social media marketing might be the answer!
All in all, social media marketing can do wonders for your brand. Be it creating awareness, brand voice, or boosting engagement; social media marketing is an excellent tool for it all.
While it is a great idea to incorporate it in your marketing strategy, make sure you align it with conventional marketing. You need to integrate both of them to ensure that you relay a consistent image across.
Your brand identity and essence should remain the same throughout. At the same time, use social media marketing to grasp a unique spot in your consumer’s mind further. It will make a huge difference.
About the Author:
Alma Causey is a Freelance writer by day and sports fan by night. She writes about Fashion and Tech.