While many people want to start a small business and focus on marketing from there, the fact is that social media has only become a legitimate business force in the last decade. So if you are looking to start a social media career, you will need to bear in mind some of the following.
Where Do You Want To Work?
While social media is, in many respects, a remote job, when you are trying to make a legitimate career choice, you’ve got to remember that social media roles can be very unstructured because of the changing face of technology. Therefore, you may want to work under the banner of a marketing agency. And when it comes to marketing agencies, there are plenty around. For example, when you consider a place like Miami, their top picks of marketing agencies show there’s plenty to choose from! And this is something you can use to your advantage. In terms of marketing, there is a lot you can use to create a social media career for yourself. A marketing agency can provide a shortcut of sorts, as well as a stable career.
Think About Adding to Your Skillset
You’ve got to educate yourself. You can always find ways to develop your skills by attending social media conferences and networking events as well as picking up any short courses to gain new strategies and insights. If you are already working in marketing and want to upgrade your role to communications or social media, it may be a good idea to shadow an expert on social media so you can gain insight into the role. Many social media experts have transitioned into this role from a related field. So if you already have a background in journalism or advertising, you can start to take a side step into social media and build a career for yourself in this way.
Show Your Passion
Of course, when it comes to career development, you’ve always got to demonstrate your passion for the field. You’ve got to be a personal advocate for what social media can bring to an organization. If you are working in a small company that doesn’t have a social media department, you may benefit from highlighting just how social media can be invaluable to that organization as part of its brand.
Offer Surplus Skills for Free
If you are starting out by yourself, you can offer social media analysis to companies within your local area, but you can also get involved with friends’ businesses and give them a social media makeover. If you are really trying to start out at the bottom of the ladder, this can be a perfect way for you to gain that all-important experience.
Think About Your Network
Finally, when it comes to growing any form of a social media career, your network is invaluable. You will need to extend your network and cement existing relationships, which you can do by connecting online, but you’ve got to be connected to the right influencers and industry experts. When someone looks at your LinkedIn profile (and they will), and they see that you are already connected with numerous experts in the field, this can be a lot of currency!