With many businesses adopting digital marketing techniques, banner marketing has become increasingly popular. Despite the successes it brings, most people still don’t understand what online banners are and the benefits they offers.
This post will cover everything about these digital tools, from what they are to the role they play in digital marketing. Gear up!
What are Online Banners?
Simply put, a banner is a form of advertisement that appears on a webpage in a rectangular or square shape. The image bears a combination of pictures and text, enabling a user to view an image while reading text.
It also has a hyperlink incorporated into the image, allowing the user to click and be taken to a specific site. Use this banner design online, to generate a banner for your business today.
What to Use an Online Banner For?
Online banners can be used in various ways in advertising. But it all comes down to static/animated images placed on high visibility areas on websites with high traffic or social media platforms.
Increasing Customer Traffic
Banners can help with increasing customer traffic to your website. As mentioned earlier, banners have hyperlinks embedded in the text. They encourage the user to click on it, which directly takes them to the advertisers’ site. There are different modes of payment for banner advertisements. The most common one is pay per click – payment is done for each visitor who visits the site through the banner.
Announcing Discounts and Specials
Besides increasing customer traffic, online banners can be used to announce discounts and specials. Specials and discounts have always been an effective way for businesses to attract more customers and increase revenue. However, you have to communicate this information to both existing and potential clients before you can enjoy the benefits.
Since you are targeting both new and existing customers, you can place the banners on your business’ site along with niche websites.
Promote New Products
Did your company recently launch a new product? If yes, banners can help you reach out to customers to introduce yourself.
You can place the banners on a niche website, highlighting a solution to a problem the site visitors are facing. For instance, you can post a banner ad for a cleaning product on a website that discusses home cleaning. If an individual is looking for tips to clean their home, there is a great chance they will need a few home cleaning products. Therefore, they will be more inclined to click on the banner and visit your website.
The key to the success of online banners for marketing is choosing the right website to display. Displaying your banner ad on the wrong website will probably reduce its chances of success. For instance, if a user has never played football and you display a banner related to football on a food site, there is a great chance they won’t give it a second glance.
With that in mind, you need to find the correct webpage to display your banners. If your banners are about food, display them on a food-related website.