Location Based Social Media Marketing

Location Based Social Media Marketing

Becoming the “busiest restaurant on the street” is every local business owner’s dream. And with customers being increasingly influenced by online reviews and social proof, it’s never been as critical to master the skill of local business marketing.

With specific social media tactics however, any local business owner can now not only become extremely successful, easily beat their competition, become a leading authority in their market, set new standards, have an impeccable online presence but also become untouchable.

These social media tactics involve syphoning targeted leads close to a business or practice who are expressing or have expressed an interest in products or services provided by the local business.

Location based social media starts with aTwitter account. Once you have a profile, you simply enter the following code in Twitter’s search box: “keyword” near:location within:km

For example, should you own a restaurant in Sydney and would like to start conversations with frequent Sydney restaurant goers to direct them to your business, you would type in: “eating out” near:Sydney within:2km

The search results will then list all the people who have stated in their profiles that they live in Sydney, and who have published in their tweets the keyword “eating out”.

The sky is the limit with how many people you can start directing to your local business when implementing these social media tips.

By mastering the skill of location based social media on Twitter, becoming the busiest hair salon, restaurant or coffee shop could soon become your number one marketing channel.

For more details on how to perform effective location based social media marketing and follow examples of social media local marketing, make sure to watch the video above.

Remember to leave a comment below and share this blog post with whomever will benefit from these social media tips.

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  1. Lise

    Hi, I tried the local search for numerous search terms that would be appropriate for our industry and received no results:
    “laser hair removal” near:Brisbane within 2km. Also tried the terms “brazilian laser”, “nail salon”, “facial”, “beauty salon”, “spray tan”.

    Does it now work in Brisbane, or am I doing something wrong?
    Thanks, Lise

    • Corinna Essa

      Hi Lise,

      You should put: “laser hair removal” near:Brisbane within:2km
      and not: “laser hair removal” near:Brisbane within 2km

      I tried and it worked 🙂

      Hope this helps!

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