Your website competes with millions of other websites for the attention of potential customers. To boost your chances of being found among the sea of competitors in your niche, you’ll have to make a conscious effort to improve your website visibility.
A website with greater visibility will gain more attention than one with little or no visibility. While there is little you can do to reduce the competition, there is a lot you can do to boost your website visibility and get noticed, even more than your competitors.
Here are a few ways to bring your website to the spotlight.
What is Online Visibility?
Online visibility is the presence of your website, brand, or products on search engines like Google, Bing, and Yahoo. A business can have a first-class website— one that is fast and has an amazing user interface, but how do users find it if it’s not visible?
If a target customer cannot find your site, it’s safe to say your business doesn’t exist online. However, if you have a strong online visibility, finding your site will become easy. And when your target audience finds you easily, you expect them to engage your business and not that of your competitors.
Here is how to boost your website’s visibility, and you can buy website traffic for your website’s visibility so you get noticed more by potential customers.
1. SEO outreach
SEO outreach is another common and effective technique to increase your online visibility. It is a link-building tactic that involves reaching out to prospects to drive traffic to your site, hence boosting the visibility of your website.
SEO outreach can be done using multiple tactics. You can connect with bloggers related to your niche or industry, website owners, and other prominent people in your field to increase your website visibility. Alternatively, you can leverage some of the best outreach tool to complement your outreach efforts. The goal of reaching out is to seek valuable backlinks to boost your off-site SEO, which can help increase your website visibility.
2. Target Keywords with Your Website
Google notices good websites and promotes them in their SERP. But that’s not all! The search engine giants, which conduct 5.6 billion searches per day, also look for relevant website pages ideal for specific searches.
So, if you sell baby toys, for instance, you want to target keywords like “best baby toys,” “baby toys for boys,” and ” toys for babies 6-12 months” to ensure that when your target audience types in those keywords, your website pops up. However, it’s not that easy.
To boost your visibility, you’ll have to conduct keyword research to determine high-volume and relevant keywords and use them on your page and in your Meta tags. The more keyword and SEO-oriented your page is, the better its chances of appearing on Google’s first page.
You could also hire a professional to assist you with setting up your website and choosing your target keywords. You can learn more about hiring a professional to help you by researching your options and figuring out what will work best for you.
3. Build backlinks
One of the best and easiest ways to rank high on Google’s SERP is by building quality backlinks. While there are several ways to build backlinks, we recommend you adopt those that are effective and approved by Google. Guess blogging on authoritative sites is one of the most common ways to build quality backlinks, but there are other ways, and they include:
- Building backlinks from broken-links
- Creating useful infographics
- Using testimonials
- Pitching journalists and influencers
Link exchange is another common method for building backlinks. However, some experts may advise against its use. You can click here to read more about link exchange and if it’s something your website can benefit from.
4. Make it Easy for Google to Crawl your Page.
Google is ever busy pulling up search results for thousands of queries. It is also crawling the web, adding new pages to its index, and updating its profile on current pages. If Google finds it easy to crawl your website, you are better off than those websites that give Google a tough time. So how do you ensure that Google crawls your website easily? You can do that by:
- Including keywords related to your target topic in the meta title, URL, meta description, and image tags of your pages
- Linking your website pages so that your entire website is easier to crawl. Doing this also boosts its authority.
- Conducting a technical SEO audit of your site to make sure that there are no technical SEO issues
You need to be consistent with your efforts while trying to boost your website visibility. Don’t just publish two blogs and relax, expecting your website to rank high overnight. You need to regularly publish high-quality SEO content to raise your chances of ranking high and being visible. Whatever tactics you adopt, be consistent with them.