TikTok, the mobile video app popular with over 1 billion users worldwide, is a fascinating cultural phenomenon. The short-form platform has become a breeding ground for meme memes like “fake laughing baby” and “Korean phone answering guy” that take off overnight and then disappear just as quickly. While TikTok is often associated with silly stunts and memes, it also offers opportunities for brands to reach targeted audiences through influencer marketing campaigns by partnering with popular TikTok stars or making their own explainer videos on the platform.
Explainer Videos and TikTok
Explainer videos, also known as whiteboard videos due to their common use of a white background with illustrations, offer an entertaining and engaging means to explain products or services. While these videos usually run for 2-3 minutes, there’s a rising trend toward even shorter, more concise formats. The 30-second animated video, in particular, has gained popularity for its ability to deliver a quick and impactful message.
These brief animated videos are a powerful tool for various purposes:
- Showcasing Products or Services: Present your offerings in a visually appealing and concise manner.
- Introducing New Features: Highlight the latest functionalities of your app or website to keep users informed.
- Facilitating Understanding: Simplify complex concepts and processes, helping customers grasp how something works within a short timeframe.
If you’re considering the effectiveness of a 30 second animated video for your communication needs, it can be a dynamic addition to your marketing strategy, capturing attention and delivering key messages swiftly.
The Rise of Short-Form Content on TikTok
TikTok is a short-form video platform that allows users to create and share content with their followers. The app has more than 500 million monthly active users, and it’s growing rapidly in fact, it’s now bigger than Instagram in terms of total daily active users (DAUs).
The popularity of TikTok has led to a rise in the use of explainer videos as well as other types of short-form content on the platform. This type of video helps brands tell their story quickly and effectively while also creating interest among potential customers who may not have otherwise been aware that they exist or what they offer.
Defining Explainer Videos
Explainer videos, also known as animated explainer videos, are a powerful marketing tool that can help you explain your product or service quickly and simply. In fact, they’re so effective at getting your message across that they’ve become one of the most popular types of content for TikTok users.
Explainer videos work because they allow you to tell an engaging story in an engaging way. You can use them to pitch new products or services; explain complex topics; or even just entertain people with funny jokes or cute characters (like we did).
If you’re considering incorporating an animated explainer video into your marketing strategy, platforms like https://explain.ninja/product-video-production/ offer professional services to bring your ideas to life and create compelling content for your audience.
The Appeal of Explainer Videos on TikTok
TikTok is a mobile app that lets users create, edit, and share short videos. Its popularity has grown exponentially since its launch in 2019, and it’s now the most downloaded app in the Apple Store.
The appeal of TikTok lies in its simplicity: you can use it to record yourself singing or dancing to your favorite song with friends, or even just playing around with filters on your face. It’s also one of the only platforms where creators can make money off their content (more on that later).
The key to success on TikTok is brevity; there are no long-form videos allowed on this platform they have to be under 15 seconds long so time constraints force creativity into focus. You must be able to capture attention quickly while still being entertaining enough for people to watch through all 15 seconds of your video at once!
Types of Explainer Videos
An explainer video is a short video that explains or demonstrates the features of a product or service. They can be used to introduce new products and services, as well as to explain how existing ones work.
Explainer videos are also ideal for selling your product or service on social media platforms like TikTok, where people are more likely to watch videos than read text-based content on their mobile phones. While many brands have begun using this strategy with great success, there are some important things you should keep in mind when creating your own explainer video:
Crafting Effective Explainer Videos for TikTok
TikTok is a platform that rewards creativity, so it’s important to keep your content brief and engaging.
- Keep it short and sweet. The average length of an explainer video on TikTok is just over 2 minutes if you can’t tell your story in that amount of time, then maybe you need to rethink what you’re saying.
- Make sure it’s relevant to the platform. Explainer videos don’t have much room for nuance or subtlety; they’re meant to get across their message quickly while still being entertaining enough for viewers who are scrolling through their feed at lightning speed (or maybe even just looking at one video before moving on to the next). So if there’s something truly unique about your brand or product/service that makes sense only when explained in detail? That might not be the best place for an explainer video after all!
Influencer Marketing and Explainer Videos
Explainer videos are a great tool to help you engage your audience and build brand awareness. They can also be used for influencer marketing, as they’re an effective way of connecting with users on social media platforms like TikTok.
TikTok is one of the most popular short-form video apps in the world right now, with over 1 billion downloads and over 200 million active users per month. It allows users to create short-form videos (15 seconds or less) which they then share on their feed or “story”.
One of the biggest trends on TikTok right now is influencer marketing – where brands collaborate with social media stars who have large followings on the platform to promote their products or services through sponsored content.
It’s a great time to be a content creator. With the rise of platforms like YouTube and Instagram, there are more opportunities than ever before to share your voice with the world. But with so many options available, how do you decide which platform is right for your audience? We asked our expert bloggers for their top tips on TikTok trends that will help you get discovered!