TikTok has become the leading social media platform for influencers, brands, businesses, teenagers, and many of us. It’s no surprise that TikTok is so popular in the unique way users can consume content without having to dedicate a lot of time to understanding how the platform works.
The average number of active TikTok users per month is 80 million, the majority of them are female. And when it comes to TikTok, likes are important. Likes are one method of measuring your success on the platform. They are the ranking system for the algorithm that runs on the platform’s backend and displays the videos on your For You Page – FYP.
The number of followers is important too. Along with the number of views and comments on your videos, every layer of the algorithm is important.
So, how can you get more likes on TikTok? Follow along to learn some easy steps you can implement the next time you post on social media.
- Learn About Your Audience
Since the beginning of the social media influence, ever since YouTube was created, content creators have been figuring out methods of gaining fortune and fame quickly. And what’s a better indicator to grow on social media platforms than to learn more about your audience. Figure out what they like and give it to them.
One common mistake most TikTok-ers make is they try to fit into a mold and be something they are not. Just be yourself and show your creative side instead of copying content from other creators. The audience can sense an original account vs. a weak copy.
And whether you want to buy TikTok likes or grow your audience organically, make sure you have a better insight into who your followers are so you can establish the right direction of your account development.
Copyright: Alexander Shatov on Unsplash I License: CC0 Public Domain
- Make The Profile Public
A rule of thumb is that public profiles get more attention on TikTok. If you are a brand and you want to get fame and raise awareness about the products or services that you offer, create catchy, memorable, and fun content that will be available for users to watch publicly.
Tips to follow when optimizing your profile:
- Select a catchy username that’s easy to remember since users will remember and recognize you by it
- Choose a high-quality profile picture so you are easily recognized
- Link your other social media accounts to your TikTok profile – for example, you can link your Instagram profile and advertise the content you post there
- Choose The Niche
Whether you are creating just for fun, or to gain traction on your platform, you must have a niche and a target audience for which you’ll create. Having a niche will make your videos recognizable to your followers. Additionally, make sure you create content based on the hottest trends and trendy topics, with a fresh twist that gives an entertaining feeling to your products.
Do not forget to make the videos informational, refreshing, and funny. People will appreciate a good piece of content if it’s put together accordingly. Remember to add captions to the bio description to attract and attain viewers – something like “keep watching till the end”.
- Short Videos Are Recommended
Young people have a short attention span, meaning, they don’t like watching large videos and focusing their attention for a couple of minutes on the same topic. And TikTok is a social media platform used just for fun for them.
The TikTok algorithm works in the favor of the short videos and displays them more frequently on the For You Page – FYP (this is the page you land on when you first open the app and videos start playing automatically). Make sure you create videos that will communicate your message effectively and that will bring value to the viewers.
Copyright: Jeremy Bezanger on Unsplash I License: CC0 Public Domain
- Follow The Trends
As we briefly introduced earlier the topic of the hottest trends, we’ll dive deeper into the field now. If you are struggling with ideas on how to create your content, or what you should create about, the TikTok trends are a great inspiration.
From seasonal photoshoots, to dance challenges, people will be entertained and interested in you and will want to learn more about you as an individual. Using trendy sounds, filters, and challenges is an easy way to get more TikTok likes and resonate with the viewers.
More importantly, follow TikTok influencers and check their content. Even the most famous influencers have low traction on certain videos. And pay attention to the number of likes they get on the videos since it’s an indicator of what types of videos perform well on a large scale.
Enjoy Social Media Fame!
Whether you want to make a profit or become popular on TikTok, the most important thing is to have fun and enjoy the time creating videos. For more information regarding generating TikTok likes, views or followers, check our blog.