Social media has become indispensable for companies around the world. Each of them may offer the perfect channel where a brand can communicate with its audiences, and create real, meaningful connections.
To succeed in the digital era businesses must change as technology and the consumers evolve. Social media has become such an important part of people’s lives today, that it’s virtually impossible to run a business without incorporating it into your marketing strategy.
Create Accounts on Several Social Media Channels
If you are just starting your social marketing strategy, first you should decide which platforms are the best for your type of business. To do this, you should learn how different platforms work, what kind of audience do they attract, what type of content is the most popular on them, and research your competitors and other businesses in your industry. This will help you see which platforms can be most useful to you.
A good presence on more than one social network means access to a larger audience, increased brand awareness, more conversions. More than that, you can use each platform to grow your audience on your other accounts. For instance, if you want to find Instagram users that follow back, you can look through your followers on other networks, find them on Instagram and follow them, to get more real Instagram followers.
Another way to do this is by using cross-channel promotion. For instance, you can link your Facebook and Instagram accounts, you can create a reel promoting your TikTok account on Instagram, or you can add your Instagram URL to your TikTok bio.
Attract the Right Audience
Defining your ideal customer is one of the most important steps in building a winning social media strategy. To achieve this you should create a buyer persona. Major social networks, including Instagram, Facebook, TikTok, Twitter, etc., allow audience targeting. Targeted advertisement means that your ads will only be displayed to users that match the parameters your previously set, or in other words, people who are most likely to be interested in what you are selling. You can target an audience based on the characteristics of your ideal customers, including where they live, which language do they speak, their gender, their interests, and so on.
Remember that the main reason why users start following brands is for what they offer to their audience, other than their products or services. This is why useful and relevant content is crucial in growing your social media audience. Once you know who your ideal customer is, you can start creating content that would be interesting for them. Your content should help people from your target audience solve problems or doubts they may have, educate them about your products or services, inspire them, entertain them.
Humanize Your Brand
Brands must find a way to show their prospects that behind the profile they are following there are real people, who want to inspire them, support them, help them. Nowadays people prefer buying from brands that they can relate to, whose story they know, and they want to have a certain more personal relationship with the company they choose.
This is why you should use live streaming, allow people to ask questions, interact with them through comments or DMs, ask them for feedback. You should also offer content that tells the story of your brand and your team.
The easiest and most efficient way to make sure that your profiles will help your brand find its way to the right people, as well as let you build strong relationships, customer loyalty, and increase sales, is to hire professionals.
There are many different agencies and tools you can use to enhance your social media presence. The most important thing is to partner with professionals that will understand your needs and your goals and can help you increase organic traffic and reach quality followers.
Collaborate With Influencers and Brands
Users trust influencers immensely, which is why you can find your biggest allies amongst them. Relevant influencers can bring your brand to more people, helping you increase brand awareness and sales.
With so much competition across industries on social media, instead of fighting with your direct competitors, you should try collaborating with other brands, whose niche isn’t the same but may complement each other.
Nowadays, it’s not enough to simply open an account and post some promotional images or videos, boasting about your products or services. Social media can only make a difference in your marketing efforts if you learn to attract and communicate with your ideal customers. This requires learning, constant work on improving your strategy, and creating a lot of valuable and relevant content.