The Top 10 Social Media Giveaway Ideas

The Top 10 Social Media Giveaway Ideas

Social media giveaways are simply free gifts, discounts or special offers and are very popular on social media as they allow brands to grow their audience further and turn their audience into qualified leads.

The benefits of publishing a social media giveaway post include:

• Audience building
• Enquiries
• Website traffic
• Brand awareness
• Database building
• Increased engagement
• Word-of-mouth marketing

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In order for people to happily claim your social media giveaway in exchange for their contact details the social media competition has to be appealing, unique, have high perceived value, be difficult to acquire outside your giveaway and relevant to your business.

Social media giveaways that are irrelevant to your business will only attract people wanting the item being offered, and not turn into a lead or customer.

So here are top 10 social media giveaway ideas that are very popular on social media.

  1. Bundle of books

The first social media giveaway idea is a bundle of books. Not ebooks but actual physical books. Of course this offer would not work for all types of businesses. Mainly for consulting businesses and coaching businesses or educational businesses.

If you decide to make your social media giveaway a book bundle, make sure the topics covered in each book is relevant to your business. So if your business provides sales and marketing coaching services, then the books should be about sales and marketing.

The books also have to be quite popular already and well known, so pick books that made it on bestseller lists. This will make your social media competition even more appealing.

2. Free shipping

The second social media giveaway idea is free shipping when people create a customer account with your brand.

You’ll notice a lot of brands offer free shipping when people become members or when people create an account. This not only entices people to buy products to benefit from the free shipping offer, it also allows the brand to build a customer base that can turn into repeat sales.

This social media competition idea only applies to ecommerce businesses of course, that sell physical products online.

3. Discount coupon

The third social media giveaway idea is a discount coupon.

Social media users tend to look for discount coupons on social media networks before making a purchase. And if you offer discount coupons on social media, you’re more likely to win a customer from your competitors.

If you choose to implement this social media giveaway idea make sure that the discount coupon is at least 10% off. Anything less than 10% wouldn’t be enticing enough. Some brands offer as much as 20% off discount coupons for new customers completing their first order.

The brand Lorna Jane for example, offers 15% off when you complete your first order.

4. Holiday

The fourth social media competition idea is a holiday.

Holidays have high perceived value so if you can offer a free holiday in your social media giveaway post, chances are your brand will grow in popularity and you will benefit from quite a lot of word-of-mouth.

You might not be able to offer a free holiday to each customer, so if you choose holidays as a giveaway, you might have to run a contest or a prize draw.

The only tricky aspect of offering free holidays in your social media contests is that the people who apply might not be qualified prospects for your business and they might just be random people just wanting the free holiday.

So make sure that for them to qualify for the free holiday, they are a pre-existing customer.

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5. Free trials

Another popular social media giveaway idea is free trials. If you allow prospects to try your product or service before buying, this will allow your brand to attract more qualified prospects because people trust brands who offer free trials much more than those that don’t.

The free trial giveaway can apply to most products and services, but mainly service-based services. This is why you’ll notice a lot of software businesses offer free trials.

6. Free products

Another popular social media giveaway idea is free products. If you sell physical products, your giveaway could simply be one of your products.

This allows you to create a database of very qualified people, as those who sign up to receive your free product are very likely to be interested in your brand’s products and buy from you once they’ve used your free product.

This is why a lot of cosmetic brands run social media contests where they offer some of their cosmetics for free as social media giveaways.

7. Buy One Get One Free

Other popular social media giveaways include “buy one get one free”offers. This has high perceived value and entices people to actually browse your product range and complete a purchase.

This giveaway idea mainly applies to businesses that sell physical products. It can also be used for coaching and consulting businesses where people get a free coaching or consulting session if they buy one.

8. Vouchers

The eighth popular social media giveaway idea on social media is vouchers. Vouchers allow people to make a purchase from a business at any time and choose any product. This added flexibility makes it an irresistible social media giveaway post.

This is why many clothing brands use vouchers as social media giveaways. They offer from $10 to $20 vouchers to new customers, which entices new people to make purchases from them.

9. Cash

The ninth social media giveaway idea is cash. You’ll notice a lot of brands running cash giveaways through social media contests.

If you choose to run a cash giveaway however, you might attract non-qualified people who will never be interested in buying from you.

So cash giveaways are usually run by brands who attract a wide range of people such as travel companies or multinationals who use cash giveaways to build brand awareness because they have larger marketing budgets.

10. Free returns

Lastly, the tenth social media giveaway is free returns.

First time buyers can be reluctant to buy from a brand so offering free returns where people can buy and have 30 days to return the product if they’re not satisfied can really help a brand build trust with prospects and win customers from their competitors.

This social media giveaway only applies to businesses that sell physical products and is mainly used by online retailers where people need to try the product before they commit to buying it such as clothing and accessories brands.

So there you have it, the top 10 social media giveaway post ideas to attract more attention to your business.

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