The brand awareness of your business is crucial if your goal is to grow and reach new customers. The more brand awareness you have, the more the general public will be familiar with you and the services you offer.
The more familiar you are to someone vs. a competitor of yours, the better. Companies with high brand awareness are often more popular, and this popularity can often lead to better revenue.
While there are various different ways to increase your brand awareness, one of the best is by harnessing the power of social media. With that in mind, this guide is going to go over a few essential practices for increasing brand awareness through social media.
Deliver Valuable and Shareable Content
One of the best ways to improve your reach and increase awareness is simply creating and posting content that people see as valuable. If you create things that are useful to your audience in some way (whether it be teaching them something or entertaining them) it can go a long way.
As for what kind of content is deemed valuable, that depends on your business and your target market. Some audiences will find brief infographics with facts and figures valuable, while others may want longer content on how they should organize and manage skills mentioned on a resume. It is up to you to learn about your target and get a sense of the kind of content they find most useful.
When it comes to shareable content, visual content like videos, infographics, photos, and charts often do well. So do lists, how-to guides, memes, and posts that are relevant to current events occurring throughout the world. In addition to posting content that is inherently valuable and/or shareable, don’t hesitate to ask your followers to share in order to reach more people.
Engage With Your Audience and Remain Consistent
Social media is a two-way street, so make sure to communicate and engage with your audience for the best results. Ask them questions, request feedback, and make sure to respond to concerns. People are more likely to share and talk about your brand if they have a positive personal experience, so find every opportunity to provide them with one and let them know that you care about what they think and have to say.
Also, make sure to remain consistent when it comes to how often you post on social media. If you go from posting daily to posting only twice a month, your followers and customers are likely to be confused. In addition to staying consistent with a good posting schedule, you should also be consistent in the type of content you post and the brand identity that you take on.
Always Track Progress
While using social media might seem a little less formal than other practices, it is still important to take it seriously and track your progress. If you have a campaign aimed at boosting brand awareness, make an effort to keep track of all important metrics.
You should track your engagement on posts, how much web traffic the posts led to, the feedback you received, brand mentions, follower growth, and more. All of this can help you see if the campaign was a success or if it can use some work. This research can also highlight specific posts or pieces of content that performed well, and others that were underwhelming, to help you improve your efforts in the future.
In conclusion, these are some of the best ways for your business to increase brand awareness through social media.