There is no denying that the world of the internet exploded in utility with the introduction of social networking platforms. These social platforms made global communication easier and had multiple features that suited different categories of people.
These platforms also grew exponentially, both in adoption and revenue generation, when they were developed into apps. This allowed users the convenience of use as these apps made the features of these platforms easily accessible.
But while there are a few popular apps for social communication that gained a lot of traction and squeezed everyday functionality into their features, increasing the time spent on them, there are a lot more that flunked.
So, how can you develop the perfect app for social communication that people will want to use? How do you stand out in an already overcrowded niche? In this article, you will learn some qualities your startup should consider to develop the perfect social communication app.
1. Answer a market need with the right product
Before you create an app for social communication, you might have deliberated on whether it is a necessary addition to the plethora of apps already circulating the market. This is a necessary concern to have for a product that must be able to meet the user’s needs.
It can be difficult to define the right market for the product you want to deliver. But a good place to start can be by evaluating what is already in existence or use. The apps already in the market have flaws or gaps that hamper easy communication. These gaps are a market need.
You can center your product around these gaps. However, you should make room to reinvent your product as the market needs evolve. This is how to stay continually relevant.
2. Gain insight through feedback, market, and target audience research
Just as it is important to identify the market need, it is equally necessary to carry out intensive market and target audience research. The outcome of this research will be beneficial when you want to start mobile testing.
Who are your end-users? What features do they want from a social communication app? How would they want this need/problem to be met/solved? Who are your competitors? What strategies have launched them to the top? How will your product stand out?
These are questions your research should answer. Their answers and feedback will give you great insight into how you need to position and develop your product for acceptability and optimal functionality. This reaches out to the target market and also sets the ground for you by recruiting them to become potential users of your product.
3. Align your profitability goals with your business model
It is only reasonable that after you have built an app that solves a problem for the users, you make some profits from your creation. This should be an important consideration in your social app development.
Merge your profitability goals and strategy with the functionality of the app. It is best to opt for a business model that encourages long-term use of your product while continuously generating revenue. Most successful business models are run on subscription-based packages.
Usually, while there are basic plans with minimal features and functions, paid plans grant access to advanced features and ads-free interfacing. Also, advertisements are another way to create a profitability plan.
Bottom line
A social communication app is of no good to the end-user if it is difficult to navigate. The user experience must be put into account when developing an app. Despite the need to build a unique product, it should not be besieged with complex features and design.
If the layout of a social app is cluttered, it negatively impacts the user experience and generally doesn’t make for an intuitive design. Thus, affecting market acceptability and consequently, the success of the app.
About the Author
Recent Comments