How important is mobile marketing for your business? Here’s a fun fact – on average, two out of three minutes spent online are on some sort of mobile device.
Add in that 67% of smartphone users will check emails using a mobile device, and it soon becomes clear why it is so important for businesses to have a mobile marketing strategy. Oddly enough, a lot of businesses write off mobile marketing.
Perhaps it is because they’ve had lackluster responses to SMS marketing, perhaps it is because they feel that it’s outdated. Whatever the reason, they’re missing out on a lot of potential business by not using mobile marketing.
It’s About More Than Just Sending Out An SMS
If you’ve read the infographic crafted by 99Firms carefully, you’ve learned there’s a lot more to the subject than just sending out a bunch of SMSs to the clients on your list. You can look into app marketing, game marketing, location marketing, etc. Mobile marketing encompasses a range of different techniques that can be tailored to your target market.
It’s inexpensive, can be as targeted as you like, and plays to a medium that most of us carry around with us all day. Look back at yesterday, how many times did you check your phone? Did you play a game on it? Answer a call or two? Check something up online? Or see what new emails you had?
There’s a good chance that if you didn’t do everything on that list, you did at least one or two things. Looking at it that way, it’s amazing that mobile marketing doesn’t feature more highly on the to-do list for most companies.
No, we haven’t lost the plot and started off in a whole new direction. Email marketing, in this case, means your standard email campaign except for one small tweak – optimizing it for different devices.
Your email could be opened on a laptop, desktop, tablet, or smartphone. As these devices all vary in size, it’s time to get creative with the email itself. You need to ensure that it will display as well on a small smartphone screen as it would on a full-size PC.
This usually means stripping out extraneous details and ensuring that the file size is as small as possible so that it loads fast.
If only there was a way to remind people within a certain range of your business to stop by. If only you could alert them to special offers when they’re in the area – they’d be a lot more likely to come in, wouldn’t they?
Use the power of Bluetooth to make this a reality. It allows you to transmit your message to phones in the immediate area.
So, to answer the question, “Should your business have a mobile marketing strategy?” the answer is a resounding, “Yes.” All that’s left is for you to decide where to start.
About the Author
Corinna Essa is known internationally as the go-to person when it comes to social media marketing.
Corinna owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. Her company has been featured in many media outlets including Sky Business news, Working Women magazine, Ymagazine, Tasmanian Times, Channel 7 and 101fm.
Corinna is also the author of 2 bestselling books “Money On Demand – The 16 Fastest Ways to Becoming a Millionaire Online” and “Reach: The SECRETS to converting your social media audience into your network marketing downline fast”