Where is your SEO going wrong? That might sound like something of an aggressive opening, so please let us clarify – often, in a world of changing robot priorities and AI development, it can seem that if you’re not changing your practice every ten seconds you’re not being optimal in your strategy. SEO management was hardly an exact science beforehand, of course.
For that reason, the lingering feeling that there’s an issue you’re not quite managing well enough can be present, especially if your analytics tell you that prior campaigns are less successful than in the past. Let’s consider a few faults you may wish to consider in advance:
Lacking Multilingual Support
Your content might be perfect in English, but completely miss the mark in other languages. If you’re not a native speaker it’s hard to blame you, because understanding cultural nuances, local search behaviors, and region-specific keyword strategies can take time.
A French audience searches differently from an American one, even if we assume the baseline logic is the same. So, your content needs to speak their language and if it doesn’t that’s a problem – not just literally, but culturally. Using the review of multilingual SEO specialists can’t be a bad place to start.
Chasing AI Trends
Many AI advocates assume that this practice has rendered SEO obsolete, but luckily that’s not the case at all. AI is exciting, but it’s not a magic solution to outreach. Everyone’s jumping on the AI bandwagon too, which means that generating content everywhere has led to a real lack of originality and authenticity. This means most of that content feels generic.
Search engines are getting smarter at detecting AI-generated text that lacks genuine insight, and while they might not completely penalize every piece that was prompted, it won’t promote it organically either. Your strategy shouldn’t be about producing more content, but creating content that actually provides value, even if that’s less of it over time.
Accepting Lower-Quality Backlinks
Any link building specialist knows that sometimes a flurry of links from bad pages can be less helpful than just doing nothing. That’s because not all links are created equal. For this reason you should combine standard outreach with press releases, try to add infographic outreach to help diversify your approach, and even doing sponsored campaigns such as with online influencers to help you. Search engines are sophisticated enough to recognize when you’re trying to game the system or when you have a real strategy that seems organic.
Google isn’t going to limit you because you’re trying to be commercial, but how that affects their own content approach and quality of product matters. This inspires us to avoid being lazy and necessarily recycling the same methods that work every time. That’s good, it lights a fire under your marketing department and helps them remain as original and on top form as they can be.
With this advice, we hope you can feel more settled in your SEO approach and even see where the insufficient areas are before the results dictate them to you.
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