Here are several ways that you can make the most of the Instagram shoppable posts.
The first way is to create a Facebook catalog by using Facebook business manager. In order to do this, you will need to go to the business manager account which has the Facebook page that is linked to your business account on Instagram.
This will allow you to create a new catalog. When you open up the settings tab in business manager and clicking on the button labeled “people and assets”, you will be able to find a variety of different catalogs. Click on “add” and choose to create a new product catalog.
Here is where you will be able to name your catalog and select the type of products that you want to add to your catalog. This happens before you add your product feed to the catalog.
Shop Section
The second way is by adding the shop section to the Facebook page of your business. This is something that you are only going to be able to find if you are based in the United States. On the Facebook page, you can click on the Shop tab.
Then all you would have to do is agree to their terms and conditions. Here you are going to have a few options for checking out like Message to Buy, Check Out on Another Website, and Check Out on Facebook.
If you have chosen the Facebook option, customers will be able to purchase products straight from Facebook. But if you are wanting your customers to check out on another website, then you want to choose the second option.
Shopify
The third way is to create a shop On Facebook with Shopify. You will need to have a paid account with Shopify in order to do this because you will need to use the integration to set up a shop. You are also going to need to have the sales channel installed in the store.
This is one of the ways that you will be able to have the shop tab on the business page of your Facebook. Therefore, the Facebook page will be able to display all of your products that you have for sale. Then it is going to connect all of your products that you have with your Instagram profile.
You will have to log into your Facebook account so that you can authenticate the fact that you have an Instagram account. Then you will be able to enable the shopping app inside of the business settings.
BigCommerce
The fourth way is by creating a shop on Facebook with BigCommerce. This means you will be using the website to connect the catalog of the store to the Facebook page. You will have to start by opening up the channel manager inside of the account and then click on “get started”.
Then you will have to confirm that you are using the currency that is compatible so that you can sign up through Facebook. You will have to make sure that you have all of the product requirements so that you can get started. Once that is done that you will have to fill out all the details about your business on the configuration page.
This is going to include the contact email, phone number, and Facebook page for the business. Once this is done, Facebook should approve the catalog through the channel manager so you can get started.
Optimization
The fifth way is to make sure that you are able to optimize your website correctly. This is one of the best ways to drive traffic to your Instagram posts. Basically, all you have to do is add the “shop now” button on your website and you will be ready to go.
You can also use some of the new features that Instagram has released such as the shoppable tags. This is also going to help to drive more viewers on your website and attract more followers. The more followers you have, the more items you are likely to sell on your Instagram.
Tags
The sixth way is to learn exactly how to use shoppable tags on Instagram. Even though it is just something else that you are going to have to learn about Instagram, it is going to be very valuable to your business as long as you are using them correctly.
Basically, they are going to work like you were tagging a person inside of a post but instead you are going to be tagging products. This is one of the best ways that you are going to be able to highlight some of the products you are selling.
The white dots that are going to appear on the products when the person hovers over a particular one is going to show the person what is for sale. Then the person can tap on the photo to get a description of the product.
Native payments
The last way is to use native payments. This is when you are going to be using a third party to complete payments from customers. This means that you are not going to have to go back and forth between Paypal and other websites.
Native payments use the same system as Facebook payments, which means that people are going to be able to upload their credit cards and agree to their service agreement. Therefore, the person’s payment is going to go through a lot quicker than before and it can increase the volume of transactions you are going to have. The system is quite user-friendly so you don’t have to worry about having any problems using it.
Adrian Rubin is a successful entrepreneur and a freelance writer for the tech, photography, and business industries. His years of expertise allowed him to provide high-quality content for his clients.
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