Instagram is one of the most prominent social media platforms today for influencers and businesses to promote their products and services. It is the foundation of many brands’ social presence and an opportunity to build an audience for your business.
To get your business to match with competitors in your field and become one of the best, you need a strong Instagram presence with a substantial following. The more followers a business has, the higher the chances of its content reaching a wider audience. This helps you have increased brand visibility, better content engagement, and potential sales. Though some people try to hack someone’s Instagram to get instant exposure, that trick doesn’t last long.
Are you ready to learn how to get Instagram followers for your business to boost your social profile? This article highlights some vital tips to guide you.
10 Tips to Get Instagram Followers for Your Business
Whether you are just starting or looking to widen your reach beyond your current fanbase, here are some social media strategy tips to help you get Instagram followers for your business.
1) Complete Your Profile for Business
The first impression Instagram users have of your account comes from your business profile. You need a complete and professional-looking Instagram profile to present your business in the best way and convince more people to hit the follow button.
Use a high-quality profile image that can either be a headshot of you or your brand logo, or any symbol that represents your company. In your bio, briefly describe what the account is about and include specific keywords about your brand.
Then, include a call to action and a link that is an extension of your page – this could be your website or store link.
Business accounts need to be more deliberate about their profile, as it sends a message to users who stumble on the pages for the first time. Give them a reason to stick around for a long time.
2) Creating Quality Content
One of the key ways to gain and retain followers is by creating quality content. Once users stumble on your Instagram page and are convinced by your bio, they go through your feed to determine if they love your content.
When creating content, make it as engaging and visually appealing as possible. This means using high-quality images, incorporating intriguing captions, and utilizing relevant hashtags.
The type of content used is also a huge determinant. Instagram gives you the liberty to diversify your content. This means you can make single photo posts, carousel photo posts, video posts, and stories. Take advantage of them to create high-quality content for your business.
3) Consistency is Key
You can stay ahead of your competitors by posting consistently. This puts your business right in front of your audience and increases the chances of your posts reaching your target market.
To consistently stay on track, you can create a content calendar with specific times to post. This will help you maintain a schedule, as there will readily be planned content for each posting day.
Posting frequently will convince potential customers of your credibility and reliability. It also influences the Instagram algorithm to suggest your page to people who might be interested. This means more followers for you in the long run and also a high following retention rate.
4) Buy Real Instagram Followers
Buying Instagram followers is one of the most reliable methods to get followers on Instagram for Business. This puts you ahead of competitors and boosts your following in the long run.
With this, more users will find your account credible, and more brands will be willing to collaborate with you on the basis that you have a high number of followers. You can easily skip the process of building your followers from scratch by buying followers with natural accounts.
When you purchase cheapest Instagram followers from Media Mister, you get real accounts to follow and engage your business page. With over a decade of experience in boosting the social profiles of businesses, they promise a high retention rate for every follower you buy.
In addition, there’s a 30-day money-back guarantee, which means you can always claim a refund if you are not satisfied with the result.
5) Engage with Your Audience
To retain followers and gain new ones, you must engage your audience, as it helps you build a relationship with them and also encourage interaction between followers. This drives engagements on your page, further expanding your reach and bringing in more followers.
There are several ways to go about this, including responding to comments and direct messages, asking questions in your captions to encourage replies, and using the question sticker on your Instagram stories to drive more conversations.
6) Host Giveaways and Contests
Giveaways and contests on Instagram have long been known as one of the greatest hacks for getting more followers. When you offer a free product or service, more people are willing to take action since there’s a promised reward for the said action.
You need an irresistible offer to convince users to take action. This could be one of your most requested products or services to be given for free or at an attractive discount.
Then the criteria for winning could be to ensure that they follow the page, leave a comment, and tag their friends to do the same. In addition to this, bringing in more followers boosts your engagement rate.
7) Collaborate with Influencers
To build a strong social profile, you need to collaborate with like minds in your industry. This helps you tap into the other person’s fanbase and introduce your brand to them. Chances are that they will hit the follow button since they are interested in your kind of content.
Start by reaching out to relevant influencers in your niche. If your brand is about social marketing, you need an influencer who promotes marketing and has an audience interested in that.
You can also negotiate a mutually beneficial partnership with them, such that you both tap into each other’s fanbases and levels of exposure. A good example will be to promote each other’s content or give them access to one of your priced offers that they would benefit from in return for your brand exposure.
8) Use stories and Reels
Instagram Stories and Reels are a great way to increase your brand visibility and reach a wider audience. Stories disappear after 24 hours, compared to posts on the Instagram feed that will always be there.
You can take advantage of this by engaging your audience with intriguing content on your stories that they will look forward to. Sometimes, the feed can seem too rigid, especially if you are working with a strict content calendar.
However, Stories and Reels allow you some flexibility. While stories encourage engagement with your followers, Reels lets you tell a story using videos that more users can relate to and will find interesting.
Use hashtags and location tags to get a wider reach on your Stories and Reels. This will help boost engagement and also help you get more shares, which can lead to an increase in followers.
9) Using Instagram Ads for Business
Instagram ads help you connect with a wider audience beyond your current followers. They place your page or preferred promoted content in strategic places on the feed and stories to reach more users.
The Instagram app now makes it easier to run ads for your business. To create an effective ad, set the demographics and location of your target audience. Use a compelling call-to-action in your caption and include relevant hashtags.
10) Analyze Your Performance
When you post on Instagram, your next plan should be to analyze the performance to determine what’s working and what’s not. This helps you adjust your strategy and include action plans to constantly increase engagement based on what the metrics show.
Instagram analytics for business provides metrics that can help you easily measure your page performance over time. This includes your page engagement, reach, and follower growth.
To access an overview of your page’s performance and metrics, you can either tap the “Insights” action button on your profile or click on the top right and select “Insights.” This will provide you with an overview of your page’s performance. Additionally, for a more detailed breakdown of each post, you can tap on the metrics under the specific content you have shared.
Instagram has grown from simply being a photo-sharing app to a marketing platform that can shoot your business into the limelight. You, however, need followers to boost your social profile, and this article highlights some key ways to get Instagram followers for your business.