During the last few years, Instagram grew from a photo-sharing app to an engaging social media. Instagram serves as a marketing option to assist the customer’s purchasing decisions. And market their products. Do you know why Instagram serves as an appropriate platform for advertising? 80% of users follow brands, 60% of people find new products, and 75% of followers get inspiration. From this, it is clear that Instagram has got a great sales target. Also, Instagram works on business-based features like stickers and product tags to enhance their in-app shopping. Thus it helps businesses to succeed on the platform.
Yet, there were days when top-quality product images could attract customers’ attention. Henceforth, modern customers become curious about the actual content more than promotional ones. So, if you are starting your venture on Instagram with a lifestyle photography niche, begin to focus on your subject niche, use appropriate hashtags, and then post. With that, try to improve Instagram’s traffic when you buy instagram impressions that bring lots of video views for your Instagram posts. Anyhow, your Instagram followers need to make decisions from different companies about their evidence and reliability. These days, displaying your product from different angles using the white product photography background is not the only option.
So, find out what the right solution is? Gamble with Instagram’s lifestyle photography for your future success.
Something About Lifestyle Photography
Lifestyle photography is not all about targeting your online stores and their products. It is everything about the type of customer who purchases the product, how it’s marketing with them? So even though lifestyle photography can display your product, its target is to pull customers’ attention and real-life events.
On Instagram, the lifestyle photography niche is everything about narrating behind your products. Since people need to feel or understand what they can experience while using your brand’s products. Some people love to watch Instagram Stories, IGTV, and Reels; you can use these Instagram video post features to display your products with lifestyle photography. Popular brands like Gap, Nike, and Converse create lots of lifestyle images on the Instagram platform. It not only works for famous brands but also smaller businesses. It is significant to try out lifestyle photography on Instagram for your business brand to boost sales rate.
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Reasons Why Lifestyle Photography Generates More Sales On Instagram?
When you depend on lifestyle photography to advertise your products, you need to display your products using their purposes. So it would help if you offered target customers a choice of what they can expect on purchasing these products. Check out these reasons why your brand’s content should use lifestyle photography for marketing purposes on Instagram.
1. Pull Audience Attention & Drive User Engagement
Whatever your business size and niche be, it is significant to increase your social media engagement. Do you know why? The study says that higher user engagement increases cross-promotion by 22% and order sizes by 5% to 85%. It is not needed to get help to know that user engagement drives your sales revenue more. With lots of content engagement with your followers, there are chances they will buy your products or come back or suggest your brands to followers and families.
For example, The Dutch Watches and jewelry company Cluse understood how it works. Several agree that animals are cute; the company also features a UGC post targeting French Bulldog puppies. On the right, the post pulls the audience’s attention which isn’t promotional.
2. Keep Up Customer’s Trust With Real Content
In 2019, authenticity played a vital role in the customer’s trust. Once you have built up an evident relationship with your customers, they can trust you and your products. Even customers can pick you over the different options from the market when you build your loyal customer base. For example, when you use lifestyle photography, you can authenticate your Instagram content.
For instance, check out H & M. Their popularity of short-lived content is no wonder that companies post Instagram Stories to market their products with lifestyle. The content disappears after 24 hours, which attracts the audience’s attention. Also, short-staying content occurs at the time. Thus, it is more genuine when you gain customers’ trust. The best part of H&M is that it uses product stickers to support interested customers to find more featured products without leaving Instagram.
In this digital era, customers are eager for emotional connection with their brands as they love and choose to work. It means using effective ads will not help to market your brands. Here, the brands should try out the best methods to advertise their products. Thus, the visibility of lifestyle photography is on the development. For several reasons, it is a proven method that grabs the attention of potential customers, engages your followers, and markets more on Instagram. Finally, if you need to track awareness for your Instagram profile, start to use Earnviews to gain lots of video views for your Instagram profile.