As a business owner, having an active social media presence is crucial in today’s digital landscape. However, not all platforms offer the same kind of exposure. Instagram is one of the best tools for getting your brand, products, and services out there.
According to Statista, the number of daily users stood at 500 million in 2017. In 2018, the platform reported one billion active monthly users. Plus, the U.S. leads the pack in terms of audience size, with 120 million local Instagrammers.
If you want to maximize your “Insta-opportunities,” promote your brand, and expand your horizons, then you’ll need more than just an active account. Here are five ways to use Instagram to its fullest potential and ultimately grow your business.
Hack the Hashtag
Hashtags act as a kind of search tool by allowing users to find (and follow) content or topics that interest them. These magical symbols, paired with a relevant keyword or phrase, enhance discoverability and connect you with your target audience. Studies have shown that posts with hashtags fare better than those without them.
While Instagram allows up to 30 at a time, it’s best to use around five to ten and put them in a separate comment below your post. Too many hashtags can come across as “over-salesy” and spammy, which could deter followers.
Use a combination of “big hit” hashtags that are well-researched and brand-relevant, as well as a few less-popular but more specific ones. That way, you’ll cast the widest possible net while targeting the right audience or buyer personas.
Use Insta-Features to Engage Followers
The Instagram Stories and Live features are brilliant tools that help you engage followers in a more personal, relatable, and authentic fashion. You can showcase your brand’s personality, give followers an inside peek at a new product, or directly interact with your audience.
Plus, built-in widgets and functions allow you to get precious feedback instantly. For example, Instagram Polls can collect followers’ opinions on a trending topic, product, or anything else.
These insights gauge sentiments so you can make better decisions to grow your enterprise. If you want to learn more, check out this guide for Instagram polls and how small businesses can use them.
Share for Share
This strategy takes patience, but implement it successfully, and you’ll reap the rewards. Do some deep-diving and find non-competitors that have overlapping relevance in your industry. For example, a sportswear brand could team up with a health foods business. Engage by following, commenting on their posts, and resharing their pictures (but be sure to tag them).
After a while, they’ll likely do the same. This strategy expands your reach and exposes your brand to more followers while building mutual professional relationships. Thus, giving you more opportunities to grow your business.
For the best results, target accounts that are the same size as yours or only slightly larger. You can also message them directly to speed things up – but only once you’ve established a relationship.
Create Consistent Killer Content
Visually-striking posts are central to your Instagram marketing strategy. Use high-resolution photos that show off your goods, but be unique, creative, and interesting.
Showcase your customized product packaging in professionally taken photos that appeal to your target audience.
Followers tend to get annoyed with brands that only post boring product descriptions with a lifeless picture tacked on. Stand out from the crowd and intrigue your audience with genuine, relationship-building, and attention-grabbing images.
Don’t be afraid to use Instagram’s editing tools, and remember to include captivating captions too. Do this consistently to enhance customer engagement and trust in the long run.
Track the Tell-Tale Signs
Data plays an essential role in marketing. You can post all the content in the world, but if you don’t crunch the numbers, you’ll never know how well it performs.
Nor will you know whether you should change approaches, stick with your current one, or rethink your entire strategy. Use Instagram’s built-in analytics tools to track posts, gauge performance, and identify trends.
Boost Your Business
Instagram has become a vital entrepreneurial tool. If you hack those hashtags, use Insta-features constructively, and build content-sharing relationships, you’re well on your way to success. Just remember to create consistent killer content and track the data. Soon enough, you’ll grow your following – and your business.
For every follower you gain on Instagram, your business can grow exponentially. So, you should know how to increase Instagram followers to boost your business.