5 Best Ways to Grow Your Instagram in 2022!
Instagram is a powerful platform for both businesses and individuals. Having the right tools in hand and using them to promote your account and posts could easily lead to you having an Instagram account that blows up in 2022.
Having a large following on Instagram can lead to many more opportunities in your chosen field and niche. It’s not enough to be big on just TikTok, or YouTube nowadays – you need to diversify your social media offering. If you are looking for ways to grow your Instagram in 2022, then you will not need to look much further as we have created a comprehensive guide with the top 5 ways in which you can grow your Instagram account in 2022.
While you can use these methods independently, it is always best if you utilize all five, this will help ensure that you are doing the most you can do to grow your account.
Tip 1: Use your Post Caption well
Your post captions should not be something that you ignore or not pay close attention to when you are creating your posts for Instagram. In fact, you will have a lot more success if you optimize your captions to fit certain keywords and too much your overall theme and niche.
The reason why keywords are important in your caption is that after a recent Instagram update, the captions have become searchable. Therefore, anyone using the keywords that you have used could stumble across your channel.
Apart from optimizing your post caption with keywords, you will also want to ensure that your captions are well-written and thought-provoking. This will lead to more viewers commenting on your posts as they will want to discuss the things that you have written in your background.
Whether you choose to ask a question in your posts or provide your unique perspective, by creating thoughtful captions you can begin conversations that will drive up your engagement rate.
Your engagement rate is key when it comes to growing your account, as accounts and posts with high engagement rates are normally promoted more by the Instagram algorithm. This means that your posts are more likely to appear in other people’s recommended feeds and as such more people will become familiar with your content.
Tip 2: Utilize hashtags
If you want to increase the reach of your posts on Instagram, you will need to use hashtags. Hashtags are essentially categories. When people search for specific niches and content, they will do it through the use of those words that most strongly reflect the type of content that they are trying to find.
To best utilize hashtags, you should look at what competitor brands and other users in the same niche as you use as their tags. By using similar tags and even expanding on the tags that they use you are much more likely to get access to the niche you want to enter.
Tip 3: Organize an Instagram Campaign or Giveaway
Instagram campaigns which are normally either competitions or giveaways are a great way of increasing the number of followers you have. Successful campaigns are normally driven by engagement. For example, if you have decided to give away certain products then you could have as your giveaway rules that those who want to enter need to follow you, like your post, and tag a couple of their friends in the comment section. This would have a three-layered effect.
Firstly, you would gain new followers. You wouldn’t need to use a service such as Famoid, where you can purchase followers and likes – and costs a lot of money in the long term.
Secondly, your engagement rate would be driven up because of the likes and the comments.
Thirdly, those people would most likely tag their friends that would be interested in the giveaway. Those friends will now not only be familiar with your content but they are likely to enter the giveaway themselves.
This is why campaigns on Instagram can be very effective and can really boost your following in very little time.
Tip 4: Pursue collaborations
Whether with other brands or with other users, having active collaborations on Instagram can be a great way of introducing your content to new users. To find people to collaborate with, start first by engaging with other content creators in your niche. Especially those with a similar following to you will be much more likely to continue on and collaborate with you.
Above all else, remember that if you don’t try to find people who will collaborate with you, then you will not easily get any collaborations. It is up to you to take the initiative.
Tip 5: Create original shareable Content
To increase your chances of having your posts shared you should try to create content that is original and interesting to your followers. Content that is funny or inspirational or that can even be turned into a meme is more likely to be shared around. The more people share your content the more likely you will be to see an increase in your followers.
With the five tips and strategies described above, you will definitely see growth on your Instagram account. Remember that growing your content is all about perseverance and consistency, so always try to put your best foot forward.