If you don’t have your own products to sell but still want to be earning income, affiliate marketing on Facebook can be a good option.
Affiliate marketing is simply the process of selling other people’s products for a commission. When you decide to sell someone else’s product as an affiliate network, you get a unique link, also known as “affiliate links” that tracks any sales made from that link, back to you.
There are many businesses who offer the opportunity for people to sell their products as affiliates and do Facebook affiliate marketing. If there’s a product you like, check the business’s website to see if they have an option for affiliates.
Alternatively, there are many websites that list many products you can sell as a Facebook affiliate marketer, such as clickbank.com or amazon.com.
If you’ve decided you want to do some affiliate marketing on Facebook, and you’ve selected products to sell and generated affiliate links, you will first need to mask your link. Affiliate links can be quite long with lots of codes and numbers, and it’s often very obvious they’re affiliate links.
Therefore use a tool to turn your Clickbank or Amazon affiliate link into one that’s more user friendly. You can either purchase a new domain name, and make that domain name forward to your Clickbank or Amazon affiliate link or any affiliate link.
But if you plan to promote several products for affiliate marketing on Facebook, then you might want to use a tool such as “pretty link” which is a WordPress plugin, that allows you to create several user-friendly links from one single domain name.
For example, if you buy the domain name organichairproducts.com, thanks to tools like Pretty link, you can mask your affiliate link with the link organichairproducts.com/shampoo and mask another affiliate link with the link organichairproducts.com/conditioner etc…
The second tip for affiliate marketing on Facebook is to use Facebook to build your mailing list. Instead of directly promoting your affiliate links on Facebook and cluttering your newsfeed with promotional posts, you can instead capture your audience’s names and emails in exchange of free offers, and then run Facebook affiliate marketing campaigns through emails.
If you’re promoting golf products as a Facebook affiliate marketer, you can create a landing page that captures people’s name and email address in exchange for a free report on how to improve a golf swing. Then, promote that landing page on Facebook, and then email your affiliate links to the people who have submitted their contact details.
The third tip for Facebook affiliate marketing is to use social proof. People tend to follow other people’s actions, so if you show that a lot of people have bought and enjoyed the affiliate product you’re promoting, then make sure you talk about them on Facebook.
If people have posted positive reviews about the product you’re promoting, take screenshots of their reviews and publish them as a Facebook post, including your affiliate links for your audience to buy the product.
Another way to get lots of social proof for your Clickbank or Amazon affiliate link, is to publish a post about it, and inviting people who have previously bought the product, to share their comments and opinions below the post, by commenting or liking the post.
The more engagement your post receives the more often that post will be displayed in people’s newsfeed and the more likely people will pay attention to it if it has received lots of engagement. This really creates a snowball effect, and you could benefit from word-of-mouth on Facebook.
The third tip for Facebook affiliate marketing is to promote several products, not just one. If you only promote one single product, you significantly reduce your chances of making sales. You need to be offering a wider variety of products first to test which ones sell better. If you don’t, and only focus on one, then you’re putting all your eggs in one basket.
Simply track over a period of at least 30 days which products have sold the most. Simply login to your affiliate marketing accounts and track the sales for each product, then stop promoting the products that are not converting into sales and keep on pushing those that have been selling to your audience.
The fourth Facebook marketing strategy for affiliates is not over-promoting. As tempting as it is to keep on publishing posts about your affiliate products, make sure you implement the 80-20 rule.
In other words, make sure that 80% of the time you publish free content and tips relevant to your audience, and only promote your affiliate products 20% of the time. If you follow the 80-20 rule, you’ll earn the trust and respect of your audience over time and avoid looking desperate.
For example, if you’re a Facebook affiliate marketer in the fishing industry, you’ll want to publish some free resources to help people improve their fishing skills 80% of the time.
The fifth Facebook marketing strategy for affiliates is to promote affiliate products indirectly. In other words, don’t dedicate Facebook posts just to promote an affiliate product. Instead, publish a blog post and include affiliate links in your blog posts.
Then, publish a Facebook post redirecting people to your blog post. With this Facebook marketing strategy, you’re not cluttering your Facebook page with promotional posts. Instead, you’re sharing free content and still monetizing it.
For example, if you’re promoting a weightloss food supplement as an affiliate, you could write a blog post titled “My 5 favourite food supplements for weightloss” and then include affiliate links when you mention the supplements. If you choose to implement this strategy, make sure you disclose at the top or bottom of your blog post, that the page contains affiliate links.
Lastly, you can really accelerate your results for affiliate marketing on Facebook if you use affiliate marketing Facebook ads.
Start small by allocating a small budget to running a campaign to promote some of your affiliate products and then monitor the results. If some products don’t convert into sales as a result of an affiliate marketing Facebook ads campaign, stop promoting them or optimize your campaigns to improve results.
Remember, your affiliate products must comply with Facebook’s advertising guidelines, otherwise, your ads may not be approved or your advertising account may be permanently banned.
So there you have it, the 6 social media tips to increase your affiliate sales on Facebook.
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About the Author
Corinna Essa is known internationally as the go-to person when it comes to social media marketing.
Corinna owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. Her company has been featured in many media outlets including Sky Business news, Working Women magazine, Ymagazine, Tasmanian Times, Channel 7 and 101fm.
Corinna is also the author of 2 bestselling books “Money On Demand – The 16 Fastest Ways to Becoming a Millionaire Online” and “Reach: The SECRETS to converting your social media audience into your network marketing downline fast”