The Facebook Messenger Best Practices to Follow

The Facebook Messenger Best Practices to Follow

The Facebook messenger app is a free instant messaging and voice communication service on Facebook which allows users to communicate with each other instantly and privately.

 

 

To open up messenger on Facebook, you simply click on the messenger tab on the top left hand side or the top right hand side of your Facebook account. Or, you can install messenger on your phone by downloading the Facebook messenger app.

There are many reasons why using Facebook messenger as a marketing tool will benefit your business.

First, because the Facebook messenger app currently has 1.3 billion users, and this number is constantly growing, making it the most popular messenging app after Whatsapp. The Facebook messenger app has clearly become the new mode of communication for people and it is clearly here to stay.

Another important reason is because Facebook Messenger now allows you to collect money straight from Facebook Messenger, because it integrates with payment processing facilities such as Stripe and Paypal. What this means is that you can make sales straight from Messenger and users don’t have to leave the platform in order to complete a purchase.

 

 

In addition, the fact that 53% of people have stated they prefer shopping with businesses that they can message directly according to Forbes shows that businesses have better start leveraging this platform to remain ahead.

This is why using fb messenger has been proven to be very beneficial to businesses when used properly without breaching any rules.

If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click here to download my FREE Facebook marketing report. Simply enter your name and email and I’ll instantly send you the report.

There are a few best practices to follow when using Facebook messenger or after you install messenger on your phone.

The first one is encouraging a response with your Messenger welcome message. You see, when people click on your call-to-action to connect with you on Messenger, either through a Facebook post or a Facebook ad, always have a welcome message that encourages a response from them.

Avoid welcome messages such as just saying “hello” or “welcome” because it doesn’t encourage a response from them.

 

 

And when your audience doesn’t message you on Facebook messenger, they don’t become messenger subscribers and Facebook unfortunately doesn’t allow you to message them if that’s the case. So make sure your initial welcome message provides an opportunity for people to write back.

For example, you could say “hello, we’d love to know more about you so please type in whether you’re more interested in receiving tips from us about weight loss or muscle building?”.

Other companies have used discount codes as a way to trigger a response from their audience, by asking people to type a word such as “promo” to receive a discount coupon.

The second best practice with Facebook Messenger is delivering quality content through Messenger. Ideally, you don’t want to be using Facebook Messenger to only communicate messenger marketing messages to your subscribers.

Instead, follow the 80/20 rule, where 80% of your messages is good quality content to nurture the relationship further with your prospects and earn their trust and respect, and only a maximum of 20% of your Facebook messenger communication is promotional.

The third best practice with Facebook Messenger is to segment your Facebook Messenger subscriber list. When you segment your list into different categories based on their previous actions, you’ll be able to craft messages more specific to them and their needs.

 

 

When you don’t segment your list, you might ask them to perform a certain action, such as subscribe to your newsletter when they already have. This can annoy them, and make you come across as unprofessional.

There are a few tools available that allow you to segment your Facebook Messenger subscriber list and send them messages according to the list they belong to, such as Manychat.com or mobilemonkey.com.

The fourth best practice with fb Messenger is to always give an option for them to unsubscribe. Always make sure that the tool you use to message your subscribers provides the opportunity for people to unsubscribe by including a message such as “Type STOP to unsubscribe at anytime”.

The last thing you want to do, is reaching out to people who are not interested. This can really have a negative impact on your business.

 

 

The fifth best practice with fb Messenger is following the 24+1 policy. What this means is that in the first 24 hours of a person opting in to your Facebook messenger list, you can send as many promotional or non-promotional material as you want.

But, after 24 hours of them opting in, you can send as many non-promotional messages as you want, and one promotional follow up. Following this rule will ensure you don’t overdo it and provide a good experience to your new subscribers.

If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click here to download my FREE Facebook marketing report. Simply enter your name and email and I’ll instantly send you the report.

The sixth best practice with fb messenger is being transparent with prospects who connect with you on Messenger about the fact that you’ll be communicating with them on a regular basis via Messenger and what you’ll be communicating to them about.

Saying something like “Welcome to our messenger community, in the next few days and weeks we’ll be sending you regular news and updates to help you achieve better results faster so keep an eye out for our messages is enough to maintain transparency.

 

 

Lastly, the seventh best practice with Facebook Messenger is confirming with prospects that they are willing to become a Messenger subscriber of yours.

Many times, people don’t know that by answering a messenger marketing message or reaching out to you on Messenger allows you to message them in the future. This is the equivalent of a double optin with email marketing and is important to make sure you maintain a good and transparent relationship with prospects.

For example, your messenger marketing message can simply ask “would you like to receive fresh updates and resources by messenger on how to improve your marketing? Type in Yes to confirm or no to stop receiving our updates.”

So to recap, here are the 7 best practices when it comes to using messenger marketing:

  • Encouraging a response with your Messenger welcome message
  • Delivering quality content through messenger
  • Segmenting your Facebook messenger subscriber list
  • Always giving an option for them to unsubscribe
  • Following the 24+1 policy
  • Being transparent with prospects who connect with you on messenger about the fact that you’ll be communicating with them
  • Confirming with prospects that they are willing to become a messenger subscriber of yours

If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click here to download my FREE Facebook marketing report. Simply enter your name and email and I’ll instantly send you the report.

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