How to Increase Your Facebook Story Views

How to Increase Your Facebook Story Views

A Facebook story is a new visual way to publish a post on Facebook and is very similar to Instagram stories. A Facebook story can be a series of photos, a Facebook video or animations and once posted, they disappear after 24 hours.

 

 

Once posted, stories appear on the top right hand side of your Facebook newsfeed, they have a blue ring around the profile picture of the person who published the story.

In order to create a Facebook story, you will need to install the Facebook app on your phone. When you do, login to your Facebook account through the Facebook app, and you’ll notice a bar right at the top of your newsfeed with other people’s Facebook stories.

Although your Facebook story disappears after 24 hours, it is a very powerful marketing tool for many reasons.

The first benefit is the fact that they appear right at the top of people’s newsfeed, which is prime real estate unlike posts that can be buried among many other posts.

 

 

The second benefit of Facebook stories is that they disappear after 24 hours which means you can use them to promote your business, products, services or events without cluttering your Facebook profile or your Facebook page with promotional posts.

If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click here to download my FREE Facebook marketing report. Simply enter your name and email and I’ll instantly send you the report.

Another benefit of using Facebook stories is that they can be much more engaging than standard posts because they are visual and you can add different types of effects and filters which makes your content much more interesting to viewers.

Plus, because Facebook stories disappear after 24 hours it incentivises people to watch your story to avoid missing out because they are time sensitive.

Lastly, creating Facebook stories will benefit you greatly because people prefer consuming content from brands in the Facebook stories format because they come across as more real, more authentic, more informal than standard posts.

 

 

This is why getting as many Facebook story views as possible is very important. In order to see how many people have seen your story, check the number next to the eye symbol next to your story. You can click on the eye symbol and then see who exactly has viewed your story.

There are many ways to increase your Facebook story views.

First, you need to make sure your stories are interesting to your audience. That the content you share is of value to them. Interesting content can be educational content or behind-the-scenes content. Educational content can be anything from tips, tricks, news and updates relevant to your industry.

If you are in the property investing industry for example, you could share the latest updates on mortgage rates and behind the scenes content could be a compilation of pictures from events, team meetings and other happenings so your audience gets to know you not only professionally but also personally.

 

 

Other Facebook tips to significantly increase your Facebook story views include being consistent. Don’t try to run a one-hit-wonder Facebook story.

If you want to increase your Facebook story views, it will happen over a period of time if you consistently publish quality content Facebook stories. When people start seeing your stories in their newsfeed on a consistent basis, eventually they will start watching them, so have a long term vision.

The more people see your Facebook stories in their newsfeed and the more you provide quality content through them, the more likely they will have positive associations with your brand and the more they’ll watch them and tell others to do the same.

 

 

The other Facebook tips to increase your Facebook story views include making your stories different to the other content you publish on your other touch points. If you don’t publish live videos on other platforms, then use Facebook stories to broadcast live stories.

If you don’t share behind-the-scenes footage anywhere else, then use Facebook stories to do so. If people see that you share similar content with Facebook stories as you do in other places they’re less likely to watch them. Ideally, you want your audience to have a different experience through your Facebook stories.

 

 

The other way to increase your Facebook story views is by making sure that the sound and visuals are of high quality. If the sound is bad, such as the volume too high and distorted or too low, or the visuals are poor such as too bright and overexposed or too dark, people won’t want to engage with your stories.

It’s not enough to provide quality information, your information has to be delivered in good quality too. The majority of people find that poor quality visuals and sound is very off putting.

If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click here to download my FREE Facebook marketing report. Simply enter your name and email and I’ll instantly send you the report.

Other Facebook tips to increase your Facebook story views include leveraging your Facebook analytics. Facebook allows you to track the performance of your Facebook stories when you click on “Facebook insights” on your Facebook page and then “stories”.

Thanks to Facebook analytics, you’ll be able to track the performance of each story you publish and therefore be able to notice a pattern of what resonates better with your audience.

The trick after checking Facebook analytics by accessing Facebook insights is to do more of what works and less of what doesn’t so make sure you know what you should be doing more of.

 

 

Lastly, to increase your Facebook story views, take advantage of all the different features and Facebook tools available that allow you to enhance and customize your story. One of the Facebook tools available is filters.

Facebook allows you to choose among a wide range of filters to turn your pictures and videos into more eye catching visuals or into a Facebook video. Other features and Facebook tools include location stickers, time stickers, GIF stickers, name stickers, and poll stickers.

So if relevant, you can use any stickers to entice people to engage with your stories. For example, you can use the poll sticker to ask people for their opinion or answer a question. Alternatively, you can add a location sticker to state the location of where your story took place.

Facebook stories also include the ability to draw on them by offering different pen styles and the ability to add text to stories with a choice of different text fonts so your story can be understood visually even without sound.

 

 

Therefore, with the wide range of tools available to enhance your story, make sure you take advantage of some, to make your Facebook stories much more attention grabbing, but don’t go overboard as you don’t want to clutter your Facebook stories too much either.

If you’d like to take your Facebook marketing to the next level, and increase the results you’re getting from your current Facebook marketing efforts by 10, click here to download my FREE Facebook marketing report. Simply enter your name and email and I’ll instantly send you the report.

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