How to Help Your Marketing Team Work More Effectively


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You can have the best team in the world, with the most skilled marketers, but without effective teamwork, your business growth will always be limited. To help your business reach its full potential, you need to build a more collaborative and efficient marketing team. Marketing continues to evolve with the surge in innovative technology and social media platforms. The industry is fast-paced and requires a strong team with the right skills, knowledge, passion for the job, and a deep understanding of the buyer cycle. 

With marketing being so diverse, if you haven’t already, you will need to start building a team of marketers, with a range of different skills and expertise. Marketing is no longer a one-size-fits-all solution and continues to grow beyond just good content and email campaigns. 

So whether you are looking to build a brand new marketing team, or strengthen the one you already have, here are some top tips to help your team more effectively together, and as a result, skyrocket your business growth. 

#1 Develop a clear workflow practice 

When there is a clear workflow for the team to follow, it can make work much easier, and more efficient. Without a system that guides employees, work becomes unproductive, lower quality, and even delayed as it gets stuck in a bottleneck of confusing approval processes. It may take some trial and error at first, especially if you have a new team, to iron out what will work and what will not, but the investment to create a seamless process is invaluable. This is because it will keep the whole team on the same page, and help to reduce confusion, frustration, and miscommunication, allowing your team to stay focused on their area of expertise and the things that matter to them most. 

It doesn’t have to be complicated. To get started, think about how you would prefer your team to communicate with each other. Communication is often one of the biggest causes of problems within a team, leading to a huge loss of time and money. Establish your codes, routines, and methods of communication. If online communication is the best method, it is also important to consider meeting in person every so often, to help improve trust and internal relationships. Online communication is efficient, but can often lead to miscommunication if the team is not familiar with each other. 

The next thing you need to establish is the responsibility and decision-making process and hierarchy. It is vital that everyone from the outset fully understands their role, their responsibilities, how they should prioritize work, the deadlines, and who they need to turn to for reviews, contributions, or approvals. This can help people take ownership of their work, set reasonable expectations amongst the team, and decisions can be made much more efficiently. 

#2 Get to know your team 

Getting to know your team can benefit your business greatly. When you take the time to learn about their likes and dislikes, strengths and weaknesses, you can help them utilize them to their benefit, as well as help develop them in other areas they may want to progress. There are many resources that you can use, such as the list of employee types, to determine their dominant personality types based on the work of psychologist Carl Jung, as a great insight into what motivates them. This kind of understanding of each member of your team can help build trust, mutual respect, and improve communication and working practices. 

#3 Use collaborative tools 

Paperwork is a thing of the past. Now you can find a plethora of collaborative tools online that you and your team can use to work more effectively and efficiently. Collaborative tools enable everyone to communicate easily, work on projects together, dictate deadlines that need to be met, keep documents up to date (without the stress of version control processes) and keep everyone’s priorities aligned and at the heart of everything they do. It can be a waste of time and money if you have too many resources and tools that are fragmented, as it can be confusing, and a lot of time is then wasted on administrative tasks, organization, and locating documents. It has been reported that approximately 20% of the working week is lost due to employees spending time looking for colleagues or internal documents. Collaborative tools can be set up in a way that enables organization from the outset and aligns with your best methods of communication and workflow practices. 

Developing a solid workflow practice, open communication, collaborative tools, as well as getting to know your team’s strengths and weaknesses, can significantly improve their performance and efficiency, and therefore aid in growing your marketing efforts.

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