However big or small your business happens to be, you need robust online marketing if you’re going to succeed. Traditional marketing still has its place, but it simply isn’t enough to build a strategy around anymore. That’s why you need to create a great online marketing strategy to help you get your business’ name out there. Starting a business nowadays is harder than it’s ever been in many ways, so without standing out and creating a unique profile, you simply won’t get anywhere. Here are 9 of our best tips and tricks for great online marketing.
Blogger outreach can be a great way to generate content, especially if you’re not confident you can do it yourself (or if you just want a skilled writer for peace of mind). Bloggers can implement natural quality backlinks into your content, helping you to get organic traffic and letting others discover your business without the interaction feeling forced or unnatural. Let bloggers who know exactly what they’re doing take care of content generation while you sweat the other stuff; you’ll be glad you enlisted the services of professionals!
It’s no good to just assume that because your site is optimised for desktop, users won’t have any problems accessing it. A huge amount of web traffic now comes from mobile devices; mostly smartphones, but people are also accessing sites using tablets. That means you need to make sure your site, and the content on that site, is optimised for mobile. If it isn’t, people will switch off quickly as they’ll realise that navigating your site on a phone is unintuitive and frustrating.
Before you can create good content for your audience, you must first discover exactly who that audience is and what they want. Market research is a key component of any business strategy, and even if you’re a solo influencer looking to make your mark on the world, you’ll still need to undergo this research. You can gather data by asking your followers to provide info like their age and what other types of content they like. If they’re happy to give this data to you, it can be invaluable in determining your strategy.
If you’re not already constructing your content with SEO in mind, you should definitely start. Good SEO scores can help people find your content; including good keywords and often-searched phrases inside your content means the Google ranking will improve, so more people will find it. With that said, you still need to make the content itself readable and satisfying, so just peppering SEO phrases throughout won’t cut it. You need to balance SEO with content quality for the best results.
It goes without saying that if you’re not including social media as a cornerstone of your online marketing strategy, you’re making a huge mistake. Social media is where you’re going to find and engage with a large part of your audience; besides, most social media platforms have built-in ad campaign tools, so if you’re not taking advantage of these, you’re missing out on a huge potential advertising boon. You should have a presence on all the major platforms – YouTube, Facebook, TikTok, Twitter, and Instagram are musts.
Whether it’s Google Analytics or any other kind of analysis tool, you need to be watching everything you’re doing to see if it’s proving successful or not. If certain kinds of content and certain campaigns perform better than others, then those are where you need to put your focus in future. Without this information, you’re essentially grasping in the dark; you don’t know what’s successful for your business. Analytics should be at the centre of everything you do from a digital marketing perspective.
Being responsive as a business – or, indeed, as an influencer – is critical. When you respond to comments and queries, people can see that you’re not just a faceless brand, but a person who genuinely wants to make sure their experience is favourable. If you don’t respond, people will quickly grow tired of your silence and will start looking elsewhere for whatever service you’re providing. Always seek out intelligent, well-written comments and make sure you give them an appropriate response.
Don’t have someone different operating all of your social media channels. This is a surefire way to create content that feels inconsistent and at odds with the brand values you’re trying to create. Try to have the same person managing all of your social media; while this may seem like a lot of work, it’s a good way to ensure consistency. Similarly, make sure the content you’re creating feels consistent with the posts you’re putting out on social media, as well as the campaigns you’re building.
Nothing scuppers a digital marketing campaign quite like dilettantism. Stick to what you know when you’re creating content and posting on social media. Don’t try to post about what you don’t understand, and when you are posting about your field of expertise, demonstrate your knowledge. Teach your readers something they didn’t know, and show that you’re a leading light in your field. This will foster trust among your audience base and will make you their first port of call when they need your services.