The internet is proving itself to be a formidable platform for businesses to sell their products or find customers. It is also changing the face of advertising where users have a more active role in distributing and even creating the material.
Digital marketing can be less expensive than its traditional counterpart, although it has inherent challenges like vying for consumers’ attention amid countless competitors and ever-changing trends.
Against this backdrop, here are clever ways to maximize online advertising for your business goals.
Set Your Targets
Before anything else, identify your audience and the purpose of your advertisements. It can be to inform or compel them to do something such as purchasing a product, as all brands aspire to do. The whole process, which includes testing and monitoring results, enables you to create ads or implement related strategies that convey your message using the most effective words, sounds, images, and channels.
Say It With Videos
Videos are a powerful medium, as proven by the popularity of video streaming and sharing platforms. Consider storytelling techniques, aesthetics, and people’s viewing habits when creating your video ads. Add subtitles too.
Your content doesn’t have to be promotional all the time; informative videos can help you connect with your audience.
Make Your Website Mobile-Friendly
Six billion people and counting use smartphones, according to Statista. Most use their phones to search for something online. Accordingly, invest in or maintain the mobile-friendliness of your website to make it easy for users to look around, shop, and do other tasks.
Better site experience can lead to more conversions, as a Google case study shows.
Create an Effective Landing Page
Speaking of conversions, a highly effective landing page can help boost your conversion rate. This standalone page is designed to generate leads, such as when users enter their information to sign up for newsletters, free guides and ebooks, etc. You can use the leads to cultivate ties with potential or existing customers.
While there’s no one-size-fits-all approach in creating a powerful landing page, these elements should be present: intuitive design, suitable messaging, and call to action or CTA.
Produce Shareable Content
Social media can make a person or a company relevant overnight, so creating shareable content should be high on your marketing activities. It can be a tweet, a listicle, an infographic, an article, an Instagram post, a TikTok video, a Reddit post, a Facebook contest, anything that racks up views, likes, shares, and comments.
Whether it’s the information provided or emotions evoked, your content going viral certainly has its perks, including free publicity and hype.
Share User-Generated Content (UGC)
With user-generated content, you have customers talking about your brand. Such reviews appear more authentic and unfiltered to other people. The original posters would also be glad to be noticed by you. So be sure to share such posts with permission and proper tagging on the company’s social media like Instagram.
You can designate an official hashtag or tagline for UGC, where you can source content.
Trend on Twitter
Being on Twitter’s trending list, a measure of relevance, is an excellent opportunity for exposure and engagement. One of the most doable ways to trend is to host a contest or giveaway. You can announce the details days before so that more people can join.
More tweets or retweets can help trend your hashtag. Timing is also crucial as fewer or no significant events mean higher chances of joining the trends list.
Put your company values into action. You can organize community service with your employees. Support eco-friendly initiatives, and incorporate them into your day-to-day processes. Or donate a portion of every sale to a charitable institution.
Such actions benefit the people and your company, which will have positive and uplifting news to share with the world. To set expectations and avoid misunderstandings, be clear and transparent.
Increase Visibility with Ads
Being the world’s top search engine, Google.com is like the front page of the web. This fact makes it and its network of sites prime spots for online ads. Companies like Grow My Ads can help improve your Google Ads performance, including identifying opportunities for growth.
Having your ad campaigns reviewed helps you save money or spend it strategically to get optimal results. It’s also the perfect time to talk about strategies with a specialist agency.
Online advertising is constantly evolving, so keep stock of tools and tips to be on top of your game.