Perhaps fine-tuning your marketing strategy might be the key to capturing the attention of your target audience and growing your business. Trend jacking is an excellent way to boost your visibility and possibly increase your profits. While this might seem like a trivial marketing strategy, it has numerous benefits, such as humanizing your brand, increasing organic traffic to your business, and boosting brand awareness. Trend jacking is also an excellent way to get a quick win under your belt. If this is a new term to you, you are in the right place to learn more about trend jacking and how to make it work for your brand.
Keep abreast with the latest trends
First and foremost, you cannot jump on a trend if you don’t know it exists. It would be wise to leverage efficient social media monitoring tools and use them as your eyes and ears on the ground. You are probably too late if you have to wait a few days to hop on a hot trend.
Know the inside joke
Your potential clients and other Internet users will call you out for failing to understand the inside joke behind a trend. They could also conclude that you are desperate for attention or tone deaf, resulting in a negative brand image. Therefore, the best thing to do would be to understand the root of the trend and the specific meaning behind the taglines and hashtags before you trend jack.
Use hot content from the Internet
Trend jacking entails searching for funny or appropriate images and clips online that you can download and tweak to suit your campaign. However, platforms like Twitter don’t allow you to download videos you like. Twitter Video Downloader is an excellent online tool for downloading any video from Twitter. A significant advantage of using this tool is that there is no learning curve, and you can set the preferred quality of the output file.
Plagiarism is a severe offense in the digital world. Internet users will shut your campaign down pretty quickly if they catch you copy-pasting someone else’s work. If you want your trend-jacking efforts to be successful, ensure you add your unique spin to the trend to make it your own creation.
Avoid selling to your clients
The main aim of trend jacking is to amplify the buzz around your brand. Now is not the time to push your products to your prospective clients. Your campaign loses its authenticity when your audience notices you are trying to take a selling approach. We would urge you to focus on the conversation at hand.
Maintain your target audience’s interest
After a successful trend-jacking campaign, it would be a shame to walk away empty-handed. Once you get the exposure you need, ensure you gently guide new visitors to your business along the marketing funnel. You could post a link to your social media account or use carefully curated and optimized pages to target keywords related to the trend you are following.
Before you decide to hop onto a trend, it would be wise to ask yourself whether the effort will be worth it in the end. We also urge you to reflect on whether the trend is relevant to your business and ascertain whether you can deliver the campaign promptly before the trend fades.