What makes a brand unforgettable? There are a variety of answers to this question, and those answers may depend not only on your brand, but the way it’s positioned in the marketplace. The fact is, some brands are more easily remembered by consumers while others are just as easily forgotten. Here’s a closer look at some of the elements that influence your brand’s memorability.
Your brand starts with its name. How memorable is yours? Your brand’s name is often the first thing that comes to mind when people think of your company, so your name should be succinct, powerful and memorable. Nearly as important is your brand’s logo. Because humans are visual by nature, a compelling logo can stick in the memory longer than a name. A compelling logo should indicate what your brand is about and what you stand for, and be simple and clear. Too much detail can be distracting or more difficult to discern, as can using too many colors.
The colors in your logo should be chosen with care, as they are often part of what makes your brand noticeable. Different colors produce different reactions. For example, a warm color such as red tends to be attention-getting and may be associated with energy and heat. People tend to associate grassy green with nature and the environment — while a darker, grayer green is often linked to money and financial matters.
In addition to your name and logo, your tagline or slogan can make your brand more memorable. Finally, your company’s unique selling point (USP) can also help make your brand stand out to customers. In short, your USP refers to what makes your company different than similar ones, and should help compel potential customers to choose your company over the competition. Make sure that you know and communicate your brand’s USP to improve memorability and attract customers.
Keep in mind, creating a memorable brand doesn’t happen overnight. Take the time to determine how you can make your brand hard to forget, considering the factors that will impact customers. The time you spend could help you attract and retain customers for years to come. The accompanying resource describes more about how to make a forgettable brand more memorable.
This infographic was created by Golden Rule Signs, a provider of outdoor digital church signs
About the Author
Kacie Stoll is a project expeditor at Golden Rule Signs, an LED sign company. Her professional experiences range from marketing and public relations to sales and customer support. Stoll enjoys working with customers and vendors all over the country to execute with speed and accuracy.